We summarise the new techniques of Innovation Thinking and show they are different from people’s normal ideas about “creativity. Along the way we remove a number of misconceptions

We take a look at recent research that shows fully why we find coming up with new ideas so difficult, even though when someone shows us an innovation, it so often appears obvious. These insights into brain functioning will help us see why the techniques in this book are so powerful.

Probably the most important chapter – we show that everyone, not just self-professed “creatives” can master these techniques, and before long, coming up with new ideas will seem as straightforward as writing out a shopping list – literally.

We start with a few techniques that can be used at a moment’s notice, such as The Disruptive Pause, Think The Opposite, and Find A Disadvantage. These can be used with very little preparation at any time

One of our most powerful and most reliable techniques, and a favourite with the “non-creatives”, the organised, list oriented people who love a structured, orderly existence.

Here we show how creating a problem for ourselves can disrupt the brain’s normal thinking patterns and force us down a new track, and thus seed new ideas.

Our most advanced technique, which takes a little getting used to, but provides the most far reaching innovations. Essentially we show how creating nonsense structures in our mind disrupts patterns in unpredictable ways, and thus provides new tracks for our brain to follow.