INNOVATION THINKING FOR LEFT BRAINED PROFESSIONALS - ½ DAY
INNOVATION THINKING FOR LEFT BRAINED PROFESSIONALS - HALF DAY
First half hour is similar to the keynote “NEW IDEAS BY EVERYONE”, where we examine why Innovation Thinking is so difficult for most of us. If participants have seen this session, we spend more time embedding the techniques themselves.
We then deep dive into the basic techniques of Innovation Thinking. Here participants create a new business via a case study that develops as we put each new technique into practical use.
- Build a big list (to look where no one else is looking). Left brained people love this one!
- Poke the mind with a nonsense.
- Create a big problem
- Random word power
- Be your customer
- Mind pumping
Section 1: We first explore how thinking has been left brain dominated ever since the days of the ancient Greeks, a fact which has served the western world very well up till now. We then show how and why the left brain takes over from the right creative brain, forcing linear procedural thinking, thus stifling the generation of new ideas
I then show the basic technique to disrupt linear, left brain thinking with a technique inspired by the simple craft of sketching.
Section 2: In the main part of the workshop. participants learn and then use each of the first 5 techniques by developing a new business model for a business type of their choice. Once the business type is decided, the group utilises each of the techniques to create innovative new business models, offerings, unique selling propositions, cost savings, customer segments and strategic partnerships.
Section 3: We then workshop the power of the final technique, Mind Pumping, to create an Innovation Thinking mindset in individuals and teams.